We’re kind of fascinated with stand-up concert films. They don’t come around too often, but when they do we eagerly wait to see how they perform at the box office. Kevin Hart has a new concert special, What Now. Today, the world premiere trailer for it was released online.
This latest tour was a huge one for Kevin. He performed in front of massive audiences. He sold out football stadiums and arenas. Kevin Hart is undeniably one of the biggest names in comedy right now. As a matter of fact, he’s one of the biggest stars in Hollywood right now. All of that will help What Now succeed.
The trailer for What Now seems like we’re watching more than just a stand-up concert ad. It feels like we’re watching a trailer for an event. That’s definitely what Kevin Hart is going for and it works. The trailer has us pretty excited to see the special.
Whether What Now will approach Eddie Murphy’s Raw, which made over $50 million at the box office will remain to be seen. His last concert film made just over $32 million, which is as close as anyone has got to Raw in years. If there’s anyone that has a shot at approaching a $50 million it is Kevin Hart.
What Now will be in theatres on October 14th.